«While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the past 10 years or so. Since it’s so new, we decided to hit the pavement and learn more about the topic and how you can use it to boost your marketing strategy. Here’s what we found.
What Is Neuromarketing?
More specifically, neuromarketing looks at why consumers might choose one product over another and then further extrapolates how to utilize marketing techniques to get a specific result.»
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